Companies face several challenges when adopting new technologies, including resistance to change from employees, high costs, and integration issues with existing systems. Employees may feel apprehensive about learning new tools, leading to decreased productivity during the transition. Additionally, the financial investment required for new technology can strain budgets, especially for small businesses. Integration with current systems can also prove difficult, leading to potential disruptions. Overcoming these hurdles is crucial for successful implementation and maximizing the benefits of new technology in enhancing operational efficiency.