Deepfake technology poses significant consequences including the potential for misinformation and distrust in media. It can be used to create false narratives, damaging reputations and influencing public opinion. Additionally, the technology raises concerns about privacy violations and the integrity of national security, as deepfakes can be employed in political manipulation. In the entertainment industry, while it provides innovative opportunities, it can also lead to issues of consent and intellectual property rights, fundamentally challenging our understanding of authenticity in visual media.