The rise of e-commerce has dramatically impacted traditional retail businesses by shifting consumer preferences toward online shopping. This transition has forced brick-and-mortar stores to adapt, investing in digital transformation and enhancing their online presence to compete effectively. Many retailers are incorporating omnichannel strategies, blending in-store experiences with online sales. While some traditional businesses have thrived by embracing these changes, others have faced challenges leading to store closures. Ultimately, e-commerce not only reshapes consumer behaviors but also alters the competitive landscape of the retail sector, requiring continuous innovation.