Technology influences consumer purchasing behavior by providing personalized experiences, enhancing accessibility, and creating new purchasing platforms. Through data analytics, businesses can analyze consumer preferences, enabling targeted marketing strategies and customized recommendations. Mobile apps and e-commerce sites facilitate convenient shopping, while social media platforms serve as influential marketing channels. Furthermore, technologies like augmented reality allow consumers to visualize products in real life, impacting their decisions. Consequently, technology significantly shapes how consumers discover, evaluate, and purchase products and services.