Technology influences consumer expectations for user experiences by facilitating greater accessibility, speed, and personalization. Customers now anticipate seamless interactions across multiple platforms, whether on websites or mobile applications. Innovations such as artificial intelligence and big data enable companies to tailor experiences, providing relevant content and quick responses to inquiries. Furthermore, advancements in user interface design elevate usability standards, making products more intuitive. As a result, companies must continuously evolve to meet these heightened expectations, driving improvements in product design and service delivery.