Technology significantly influences consumer behavior and purchasing patterns through data-driven insights and enhanced accessibility. With the rise of e-commerce and smartphones, consumers have access to product information, reviews, and pricing comparisons at their fingertips, facilitating informed decisions. Personalized marketing fueled by artificial intelligence tailors recommendations based on user preferences, further driving sales. Additionally, the convenience of online shopping and seamless payment options has changed consumer expectations, creating a demand for speed and efficiency in the purchasing process.