Personalization impacts user experience on websites by tailoring content to individual preferences and behaviors. By analyzing user data, websites can present relevant information, products, and recommendations that resonate with users, enhancing engagement and satisfaction. This targeted approach can lead to improved conversion rates, as users are more likely to interact with content that aligns with their interests. Furthermore, personalization fosters loyalty, encouraging repeat visits as users feel valued and understood. Overall, a personalized user experience can significantly drive a website’s success by increasing accessibility and enhancing overall usability.