Gamification enhances user engagement in apps by incorporating game-like elements such as points, badges, and leaderboards. This encourages users to participate more actively and fosters a sense of competition and achievement. By rewarding users for completing tasks or reaching milestones, apps can motivate continued interaction. Additionally, incorporating challenges and social features can create a more immersive experience, making users feel more invested in the app's objectives, leading to higher retention rates and satisfaction.