Digital media significantly affects content consumption patterns by shifting how audiences access and engage with information. The rise of streaming services, social media, and mobile devices has transformed traditional viewing habits, leading to a preference for on-demand content. Users increasingly favor bite-sized, visually appealing formats that require less time and attention. This influx of digital content also fosters shorter attention spans, leading to the demand for engaging storytelling and interactive experiences. Additionally, algorithm-driven recommendations create a personalized content landscape, influencing what users see and how they connect with various media.