“Digital marketing analytics” informs advertising strategies by offering insights into consumer behavior and campaign performance. Utilizing data from various channels—such as social media, email, and websites—marketing teams can analyze metrics like engagement rates, conversion rates, and customer demographics. These insights empower businesses to optimize ad targeting, personalize content, and allocate resources more efficiently based on performance data. Additionally, by employing advanced analytics techniques, organizations can track ROI and forecast future trends, ultimately refining their overall marketing strategies to achieve greater effectiveness.