Augmented reality improves retail experiences by providing interactive and engaging ways for customers to interact with products. Through AR applications, consumers can visualize products in their own environments before making a purchase, enhancing decision-making and reducing return rates. For instance, virtual try-ons enable shoppers to see how clothing, accessories, or makeup look without physical trials. Additionally, AR can deliver personalized content and promotions based on user behavior, creating a seamless shopping experience. This technology fosters greater consumer engagement and satisfaction, ultimately driving sales and increasing customer loyalty in the competitive retail landscape.