Augmented Reality (AR) enhances user experiences in retail by overlaying digital information onto the physical world, creating interactive shopping environments. This technology allows customers to visualize products in their actual space before making a purchase, increasing engagement and reducing the uncertainty associated with online shopping. For example, AR applications can enable users to see how a piece of furniture would look in their home or how clothing would fit their body. By integrating AR, retailers enhance customer satisfaction and boost conversion rates as users feel more confident about their buying decisions.