AI-driven personalized marketing enhances user engagement by leveraging data analytics to tailor marketing strategies to individual preferences and behaviors. By analyzing user data, companies can create targeted ads, personalized recommendations, and customized content. This approach increases the relevancy of the marketing efforts, leading to higher conversion rates and customer satisfaction. AI tools also automate the process of segmenting audiences, allowing marketers to rapidly adapt strategies based on real-time data. Ultimately, personalized marketing fosters deeper connections with customers, encouraging brand loyalty and repeat business.