A content management system (CMS) simplifies website creation and maintenance by providing a user-friendly interface for managing digital content. It enables users, often without technical knowledge, to easily create, edit, and publish content. A CMS typically includes features like templates, plugins, and SEO tools that enhance functionality and user experience. This empowers organizations to update their sites regularly without needing extensive web development skills, leading to faster adjustments in content strategy, improved engagement, and streamlined workflows for teams involved in digital marketing.