Reputation management systems in the digital age function by monitoring and influencing how individuals and businesses are perceived online. These systems track mentions and reviews across various platforms, analyzing sentiment to assess public opinion. By leveraging tools like social media monitoring and review management, organizations can promptly address negative feedback and highlight positive interactions. This proactive approach helps to shape and maintain a favorable reputation. Furthermore, reputation management systems provide insights into consumer behavior and market trends, enabling businesses to make informed decisions that enhance their public image.