Online privacy measures benefit consumers using digital services by safeguarding their personal information and preserving user anonymity. These measures include encryption, secure browsing, and data anonymization, which help protect users from unauthorized access and data breaches. By implementing privacy policies and controls, companies can build trust with consumers, enhance user experience, and comply with regulations like GDPR (General Data Protection Regulation). Ultimately, effective online privacy measures empower users to control their data, leading to better security and improved confidence in digital services.