Digital platforms disrupt traditional business models by enabling direct connection between consumers and producers, eliminating intermediaries. This shift fosters competition, creating new opportunities for small businesses to reach wider audiences through online channels. Examples include e-commerce, ride-sharing, and streaming services. By focusing on user experience, data analytics, and scalability, companies like Amazon and Uber challenge established industries. Furthermore, digital platforms leverage technology to provide personalized services and enhance operational efficiency, often leading to rapid changes in market dynamics and consumer behaviors.