E-commerce platforms can enhance small business visibility by providing access to larger markets and targeted marketing opportunities. These platforms allow small businesses to showcase their products to a global audience, leveling the playing field against larger enterprises. With SEO optimization and social media integration, small businesses can reach specific consumer demographics effectively. Reviews and ratings help build trust and attract new customers, driving sales. Additionally, operational tools within e-commerce platforms streamline processes, allowing small businesses to compete more efficiently. Overall, these platforms empower small enterprises to thrive in a digital economy.