Media coverage significantly impacts sports popularity by influencing public perception and accessibility. Extensive coverage through broadcasting and social media allows fans to engage with their favorite teams and athletes regularly. It creates widespread awareness, fostering interests that attract new audiences. Moreover, media narratives can shape a sport's cultural significance and drive attendance to events. Positive coverage highlights achievements and milestones, while investigative journalism can address social issues within sports. Thus, the media serves as a critical vehicle for enhancing the visibility and appeal of various sports.