"Kayfabe" is a common strategy in professional wrestling that refers to the portrayal of staged events within the industry as "real" or "true," emphasizing the illusion of authenticity. Wrestlers and promotions maintain the storylines and character identities, engaging the audience emotionally. This practice encourages fans to invest in the wrestlers' narratives and outcomes, blurring the line between reality and performance. By adhering to "kayfabe," wrestlers create a more compelling spectacle, enriching the overall entertainment value of the sport.