The potential consequences of sports commercialization include shifting priorities ensuring profit maximization over athletic integrity. Increased sponsorship and marketing can enhance growth but may lead to ethical dilemmas, such as compromising the spirit of competition. Fans may become disillusioned as the sport prioritizes profit over player welfare or fair play. The focus on commercial interests may also alienate traditional audiences, leading to dissatisfaction among purists. Ultimately, a balance must be struck to maintain the essence of sporting values while embracing modern commercialization.