The key roles of a sports manager involve overseeing various aspects of sports organizations, including team operations, marketing, and athlete management. Sports managers are responsible for budgeting, contract negotiations, and event planning, ensuring that teams and athletes can focus on performance. They also act as critical links between the coaching staff, players, sponsors, and fans to enhance the overall experience. Additionally, sports managers may work in community outreach and promotional activities, contributing to the development and popularity of their sports. Their multifaceted role is essential for the success of any sports organization.