Debates play a crucial role in shaping public opinion by presenting competing viewpoints on critical issues. They provide a platform for candidates to articulate their ideologies and policies, allowing voters to assess their positions directly. The performance of candidates during debates can influence their perceived competence and likability, swaying undecided voters. Additionally, media coverage and social media engagement surrounding debates can amplify key messages, framing the narrative. Thus, debates not only inform voters but also can shift the political landscape, creating momentum for candidates who effectively resonate with the public.