Technology plays a crucial role in modern political campaigning by enhancing communication and engagement through platforms like social media and data analytics. Candidates can use these tools to reach a wider audience, target specific demographics, and tailor messages to resonate with voters. Online fundraising has also become a significant component, enabling campaigns to raise money more efficiently. However, the reliance on technology raises concerns about privacy, misinformation, and the digital divide, as not all populations have equal access to the internet or digital resources, potentially skewing the political landscape.