Social media plays a critical role in political mobilization by providing platforms for communication, organization, and activism. It allows individuals and groups to share information rapidly, engage with a wider audience, and coordinate protests or campaigns. This democratization of information enables grassroots movements to thrive, as marginalized voices can gain visibility and support. Furthermore, social media can influence public opinion through viral content that shapes narratives surrounding key issues. However, it also presents challenges, such as the spread of misinformation and the potential for echo chambers, which can polarize political discourse and complicate mobilization efforts.