Gender politics significantly impacts electoral outcomes by influencing voter perceptions and candidate selection. Women candidates often face unique challenges, including stereotypes, funding disparities, and representation within political parties. As societal norms evolve, there is a growing emphasis on the importance of diversity in leadership roles, leading to increased female participation in elections. Additionally, issues like reproductive rights, equal pay, and gender-based violence often dominate campaigns, mobilizing women voters to influence decision-making. The interplay of gender dynamics shapes strategies for both candidates and parties, affecting overall electoral success and the policy agenda.