Technological advancements have transformed elections by altering how candidates communicate and engage with voters. The rise of social media platforms enables direct and rapid dissemination of messages, allowing campaigns to reach wider audiences instantly. Furthermore, technology facilitates data analytics, helping campaigns target specific demographics and voter segments effectively. However, it also raises concerns about disinformation and security, with potential interference in electoral processes. Overall, technology has enhanced voter engagement while presenting new challenges, fundamentally changing strategies for candidates and impacting voter opinions and participation rates.