Partisan media impacts public perceptions of candidates by shaping the narratives and information that reach audiences. Outlets often have specific political affiliations, which influence how stories are reported and which issues are emphasized. This can lead to biased portrayals of political figures, contributing to polarized views among consumers. Loyal audiences may prioritize information that aligns with their beliefs while dismissing opposing perspectives. Such media environments can affect voter decisions, often reinforcing existing biases about candidates and their policies, resulting in a less informed electorate and more divided public discourse.