The impact of media on political awareness and voter behavior is significant. Media serves as a key source of information, shaping public perceptions of political issues, candidates, and parties. By framing narratives, the media influences how issues are understood and debated, ultimately affecting voter turnout and decision-making at the polls. With the rise of social media, information dissemination has become faster and more widespread, allowing diverse voices to participate in political discourse. However, the potential for misinformation also poses challenges, highlighting the importance of media literacy in fostering informed electorates.