Populism is a political approach that seeks to represent the interests and concerns of the common people, often contrasting with a perceived elite. It manifests in politics through charismatic leaders who claim to speak for "the people," advocating for policies that are often anti-establishment. Populist movements can unify diverse groups against injustices, but they can also polarize societies. These movements frequently utilize emotional rhetoric and direct communication, often using social media to engage supporters. Populism can be found across the political spectrum, from left-wing to right-wing ideologies, often reshaping traditional political norms and alliances.