Political populism is an ideology that appeals to the "common people" against the perceived elite. It often manifests through charismatic leaders who assert that they alone represent the voice of the unrepresented majority. Populist movements can be left-wing or right-wing, emphasizing different issues like economic inequality or national identity. Techniques include oversimplifying complex issues and using emotive rhetoric to mobilize support. This phenomenon challenges established political norms, leading to significant shifts in public sentiment and policy decisions, often causing polarization within the broader political landscape.