A populist movement is characterized by a focus on representing the interests of the "common people" against the perceived elite or establishment. Typically, these movements emphasize themes of anti-establishment sentiment, often blaming elite groups for societal issues and promoting a strong connection with the populace. Populist leaders may rally around charismatic figures and use simple, direct messaging to mobilize support. Such movements can span across the political spectrum and may advocate for various policies aimed at benefiting the majority, challenging conventional political norms and structures in the process.