Political communication evolves in the digital age, significantly altering how politicians engage with constituents. Social media platforms facilitate direct interaction, enabling rapid dissemination of information and real-time feedback. This shift has allowed politicians to tailor messages to specific audiences, enhancing outreach and engagement. However, the digital landscape also poses challenges, such as the spread of misinformation and the echo chamber effect, where individuals only encounter views that reinforce their existing beliefs. Consequently, the evolution of political communication necessitates new strategies for ensuring informed and constructive discourse among citizens.