Political advertising profoundly affects election results by shaping voter perceptions and influencing decision-making processes. Campaigns utilize targeted advertisements to highlight candidates' platforms or discredit opponents, thereby framing public discourse. Research shows that strategic messaging during key election phases can sway undecided voters and mobilize supporters. Moreover, the rise of digital advertising allows for personalization and real-time engagement with voters, enhancing a campaign's reach and effectiveness. As a result, understanding the dynamics of political advertising is crucial for both candidates seeking office and voters aiming to make informed choices at the ballot box.