Media framing significantly influences public perception of politicians by highlighting specific attributes or narratives that shape how individuals interpret political actions. For instance, a frame emphasizing a politician's scandals may lead the public to view them as untrustworthy, while a frame focusing on their achievements may bolster their reputation. These frames can be reinforced by news outlets and social media, creating a feedback loop that solidifies particular narratives. Consequently, the way events are reported can distort public understanding, affecting voter behavior and ultimately impacting the electoral landscape.