Lobbying differs from grassroots advocacy in its approach to influencing policy. Lobbying typically involves direct interactions with lawmakers, often carried out by professional representatives of organizations or industries seeking to promote specific interests. This process may employ strategies such as providing research, funding, or political support. In contrast, grassroots advocacy focuses on mobilizing the general public to effect change by raising awareness, organizing campaigns, and encouraging citizen participation. Grassroots movements aim to amplify the collective voice of constituents, often emphasizing democratization and community engagement over institutional influence.