Politicians utilize rhetoric to influence public opinion by employing persuasive language and techniques to convey their messages effectively. This includes the use of appeals to emotion, logic, and credibility. By framing issues in a particular light, such as emphasizing urgency or morality, politicians can shape perceptions and rally support. Effective rhetoric often involves storytelling, metaphors, and repetition to reinforce key points. Politicians also tailor their messages to resonate with different demographic groups, optimizing their chances of swaying public sentiment and gaining favor at the polls.