Grassroots campaigns differ from established political strategies primarily in their emphasis on community-based organizing and direct participation. While traditional campaigns often rely on substantial funding and top-down messaging, grassroots movements prioritize mobilizing volunteers and building relationships within the community. They advocate for social change by harnessing local voices and addressing specific issues faced by constituents. Grassroots strategies can lead to more authentic connections with voters and can be particularly effective in rallying support around issues that resonate deeply with the community, often resulting in significant political impact.