The movement that aims to regain and promote Native American rights is often referred to as the Native American civil rights movement. It emerged in the mid-20th century, particularly in the 1960s and 1970s, as a response to historical injustices, marginalization, and the struggle for sovereignty. Activists sought to address issues such as treaty rights, land reclamation, and cultural preservation. Organizations like the American Indian Movement (AIM) played a pivotal role in raising awareness, organizing protests, and advocating for legislative change to secure rights and improve the social and political status of Native Americans in the United States.