The main impact of the Great Awakening on American society was its role in fostering religious pluralism and encouraging individualism. This religious revival movement, prevalent in the 18th century, emphasized personal faith and emotional connections to God over traditional church authority. It sparked a wave of new denominations and led to the growth of evangelicalism, profoundly influencing American religious life. Additionally, the Great Awakening contributed to a sense of shared identity among the colonies and encouraged critical thinking about established institutions, laying a foundation for questioning authority that would later manifest during the American Revolution and the push for greater democratic freedoms.