To maintain motivation when pursuing fitness goals, several strategies can be effective. Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals provides clarity. Keeping a fitness journal to track progress creates a sense of accountability. Establishing a workout routine that includes enjoyable activities can enhance adherence. Additionally, seeking support from friends or joining a fitness group fosters a sense of community. Rewarding oneself for achieving milestones also boosts motivation, encouraging consistency on the path to fitness.