Cognitive behavioral therapy (CBT) is used in managing obesity by targeting the thought patterns and behaviors that contribute to unhealthy eating and inactivity. This approach emphasizes the link between thoughts, feelings, and actions, helping individuals identify and modify negative beliefs about food and their bodies. CBT encourages self-monitoring, goal-setting, and developing coping strategies to overcome challenges associated with weight management. By addressing the psychological aspects of eating and motivation, CBT can foster healthier habits and a more positive relationship with food, ultimately leading to sustainable weight loss and improved health outcomes.