Consumer knowledge greatly affects the purchase of health products, as informed individuals make more discerning choices. Awareness of ingredients, potential benefits, and the evidence backing claims can influence purchasing decisions significantly. Knowledgeable consumers tend to prioritize products aligned with their health goals, resulting in a demand for high-quality, scientifically-supported options. Misinformation can lead to poor choices, so effective health education is crucial. When consumers understand what constitutes a truly beneficial product, they are likely to invest in their health productively.