Folklore plays a crucial role in the Alma de Chapala festival in Mexico by preserving and sharing traditional stories, legends, and customs. These narratives are often expressed through performances, such as dance and theater, which educate attendees about the region's history and cultural significance. Folklore fosters a sense of community identity and pride, connecting generations through shared stories and traditions. The incorporation of these elements adds depth to the festival, making it both a celebration and a platform for cultural heritage transmission.