Behavioral economics in public administration, as emphasized by UPSC, is relevant in understanding how individuals make decisions that affect public policy and service delivery. This field bridges economics and psychology, providing insights into human behavior. An understanding of biases, heuristics, and the role of social norms can guide policymakers to create more persuasive and effective public policies. By incorporating behavioral insights, public administrators can address issues like compliance, resource allocation, and service uptake, ultimately leading to better governance and improved societal outcomes.