Aspirants can develop a personal brand within the context of competitive exams like UPSC by crafting a strong online presence. Sharing insights on social media platforms regarding current affairs, governance issues, or study strategies helps establish credibility. Blogging or vlogging about preparation experiences can resonate with fellow aspirants and followers. Building a network with mentors and other candidates amplifies visibility and facilitates knowledge sharing. Additionally, participating in community service or public events strengthens personal branding. Ultimately, a unique and authentic narrative about one’s UPSC journey can greatly enhance personal branding efforts.